Six years after Google Inc. launched Google News by applying its search technology to breaking news stories, the company has moved to apply its technology to a similar service to track new blog posts. Google's updated Google Blog Search tool will use the technology that powers Google News to track and organize the 900,000 new blog posts added to the Web every 24 hours, Google said Monday. Previously, the tool only allowed users to simply type queries to search blogs. 'We're now showing categories on the left side of the website and organizing the blog posts within those categories into clusters, which are groupings of posts about the same story or event,' noted Michael Cohen, a Google product manager, in a blog post. 'Grouping them in clusters lets you see the best posts on a story or get a variety of perspectives. When you look within a cluster, you'll find a collection of the most interesting and recent posts on the topic, along with a timeline graph that shows you how the story is gaining momentum in the blogosphere.' Categories on Google Blog Search include politics, technology, business, science, entertainment, movies, television and sports. While the site is launching only in English, Google said it plans to eventually add support for more languages.
http://www.ejc.net/media_news/google_launches_google_news_for_blogs/
