The data show that there is a wide range of subscriptions available but with considerable variation between and within countries. Differences are most pronounced in countries where mobile broadband is in its infancy. The number of new mobile terminals and USB modems on the market is stimulating much wider use of mobile broadband by consumers. Prices, as well as caps, need to be adjusted for the consumer market which is more price-sensitive.
In contrast to 2G services, growth of 3G has been stimulated by terminal manufacturers and application providers. To use the full functionality of terminals, Internet access is important as is having low prices. Pressure from terminal manufacturers as well as operators’ need for new revenue sources is helping to open up the mobile broadband Internet market to new users. The data indicate that for mobile broadband services via USB modem / PCMCIA card on W-CDMA and CDMA-2000 networks, the average data cap of the surveyed operators is 7.7 gigabytes per month and the maximum advertised speed exceeds 2 mbps for most operators. Prices for subscription with 5GB allowance per month vary from less than USD 20 to USD 60 with an average of USD 37.5 (PPP). Mobile broadband services are not yet sufficiently competitive, in most cases, with fixed offers in terms of price and general policies on data caps, although some substitution appears to be taking place in some markets with low prices. For handset based mobile broadband services with W-CDMA and CDMA-2000 technologies, most providers offer services as add-ons for voice communications. Data allowances, which average 1.4GB per month, are typically less than connections via USB modems. However, services are more affordable and plans, with varying data allowance from 5MB up to 1GB and unlimited plans, are available at less than USD 10 (PPP) in 17 countries.
Many operators in OECD countries have indicated that they will provide mobile broadband services with WiMAX technologies. Although coverage of WiMAX-based services are still limited at the time this paper was drafted, services are typically competitive with W-CDMA and CDMA-2000 based services in terms of price and data allowance.
