Compatible with the Apple iPhone, RadioWeave combines social networking with personalized Internet radio in a move that’s designed to deliver an easy-to-use Web and mobile service that “weaves” customized public and private radio stations into a single audio steam. RadioWeave lets users create public or private micro-channels and audio libraries. YiqYaq says that its goal with RadioWeave is to give users a primary audio source for timely and relevant information, entertainment, communication and social interaction.
"RadioWeave will drive the reinvention of radio," claims Brent Noorda, YiqYaq’s co-founder and CEO. "Today, consumers expect and demand the ability to filter and tailor everything they see, read and listen to online, where we spend a majority of our time.” Noorda suggests that traditional broadcast radio has yet to fully confront this fundamental cultural shift, and that RadioWeave provides a solution that gives users total control over their listening experience, blending multiple types of audio content into a single personalized streaming experience.
After registering for the free service, RadioWeave users can immediately begin listening to their content libraries and micro-channels, including everything from national and local news, sports, weather and traffic reports to music, podcasts and other professional content. These libraries and micro-channels are then blended together into a single, personalized audio stream that can be controlled by a virtual tuner.
RadioWeave also allows users to produce and upload their own content, as well as comment and react to professional content by sharing their own audio and podcasts. Users can also listen to their social media updates by using RadioWeave's text to speech engine to read their Twitter tweets and, in the future, Facebook status updates and e-mail messages as well.
RadioWeave not only fulfills listeners' demand for customized radio, but also offers a potential valuable medium for advertisers,” Noorda says. “[RadioWeave] will provide accurate numbers of listeners in real-time, comprehensive user demographics and the ability for content providers to micro-target their messaging to select groups of relevant and receptive listeners."
While RadioWeave is the first service to focus on matching social networking with personalized Internet radio, the product is entering an increasingly crowded market. Current players include stitcher, live365, One Llama, BlogTalkRadio, imeem, Lexy, Pandora, audioBoo, Rhapsody, Mediafly, trottr, Siriius/XM, ipadio, last.fm, TweetMic, Simplify Music and Podcaster.
