Facebook and Google are battling it out to dominate your smartphone
time and, for now, Facebook is winning. According to the latest stats
from comScore, Facebook was the most popular mobile app in the United
States in 2012. The Google Maps app held the top position until October,
when Apple rolled out its latest mobile operating system, iOS 6, and
replaced the built-in Google Maps app with its own, less accurate
version. Of course, Facebook also had a hand in its own success. Its
number of monthly unique visitors rose steadily over the course of the
year. In August, the company rolled out a long overdue revamp of its iOS
mobile app for iPhone and iPads, significantly speeding up the launch,
scroll and browsing times. User reviews in Apple's App Store shot up as a
result, and in December the company followed up with a better version
of its Android app.
http://www.ejc.net/media_news/facebooks_mobile_app_dominated_in_2012/
