As a result of the political events in Ukraine, an increase in the online traffic was noted on Facebook and Twitter, news services and non-public TV stations. Local players, i.e. VKontakte, Odnoklassniki and public televisions stations websites were lagging behind – Gemius analysis shows.
As recently as in November 2013, Ukraine was one of the countries researched by Gemius where Facebook did not enjoy much popularity. At that time, Facebook.com was visited by 3 in 10 internet users (28.5 per cent). In this respect, Ukraine surpassed only Belarus, where this share amounted to 20 per cent (19 per cent). The night of 21 November 2013 saw the onset of a protest at the Kiev Independence Square that soon grew into Euromaidan, a wave of demonstrations that shook almost all of Ukraine, and the social media. How did the political unrest influence online traffic?