In a sign of how complex the digital ad business has become, the Interactive Advertising Bureau this morning will announce a new training program for industry professionals to bone up, get schooled and develop their professionalism amid constant change and innovation.
The curriculum, which is being developed by the IAB as part of its commitment to professional development as well as for exam prep for IAB certification, will be available online via Bisk Education, which is managing the program.
The program, which marks the first time the IAB is offering online learning, fittingly begins with a “Digital Media Sales Certification Exam Prep Course” designed explicitly for digital media sales executives. The 10-week program consists of five online modules, and is designed to prepare candidates who take the IAB’s certification exam.
While digital media sales programs are not new -- several professional development programs have emerged in recent years to fill the gap, including MediaPost’s “Masters of Media Selling” course, a hands-on, immersive training program led by publishing sales vet Daniel Ambrose, the IAB program is the first being offered by an industry trade association tied to certification.
The Association of National Advertisers also offers a digital media training course explicitly designed for marketers.Source: https://www.mediapost.com/publications/article/263331/back-to-school-iab-unveils-digital-training-incl.html