Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences
Washington, DC, Brussels, March 22, 2017 -- The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web.
The Internet has been key to providing a voice for those who have been ignored by the traditional media streams. While those groups have been able to enjoy free expression and an exchange of ideas. Yet around the world, governments are trying to limit individuals access to the web.
In the wake of the European Commission’s dangerous proposal to require user-generated content platforms to filter user uploads for copyright infringement, European digital rights advocates are calling on Internet users throughout Europe to stand up for freedom of expression online by urging their MEP (Member of European Parliament) to stop the #CensorshipMachine and “save the meme.”
November 22, 2016 was a holiday at Israeli startup Hola. The company, which develops Internet browser add-ons aimed at making almost any content accessible to every surfer in every country, in the belief that access should be absolutely unrestricted, reached 100 million users. "Hola! 100,000,000!" was written in large letters on the walls of Hola's Netanya offices. Even a dog belonging to one of the employees expressed his delight.