November 22, 2016 was a holiday at Israeli startup Hola. The company, which develops Internet browser add-ons aimed at making almost any content accessible to every surfer in every country, in the belief that access should be absolutely unrestricted, reached 100 million users. "Hola! 100,000,000!" was written in large letters on the walls of Hola's Netanya offices. Even a dog belonging to one of the employees expressed his delight.