The Sultanate of Oman's digital society initiative - eOman - was launched during a ceremony attended by members of the royal family, ministers, undersecretaries, diplomats, IT professionals, leading public and private sector officials and dignitaries. "eOman will offer every citizen, business and government entity a wide variety of convenient, cost-effective and customer-oriented electronic services that will empower and transform life for the better," said Mohammed Nasser Al Khusaibi, secretary-general of Ministry of National Economy, on the occasion.