Marek, charged for insulting the President, admitted he had created a so-called "Google bomb" in order to check out his abilities. He has written a software programme for what is known as "website positioning." Typing a certain word into a search engine automatically brings forth a certain website; in this case typing "kutas" in Google triggered the President's website.
Andrzej Holdys, a regional prosecutor stated: "If somebody uses a derogatory word to libel the head of state than it's a clear insult which violates the law" considering that the case had nothing to do with the freedom of speech.
Yet, the charges were criticised by Jacek Bialas of Amnesty International in Poland who thought that the President should have filed a case against Marek as a private person if he had felt insulted.
Google stated at the beginning of 2007 that they had succeeded in defusing the impact of Google bombs by applying a scalable algorithm.
http://uk.reuters.com/article/internetNews/idUKL1470285520070914