November 29, 2007 the rapid deployment of mobile TV services across Europe has taken a significant step forward as EU Member States endorsed the European Commission three pillar strategy presented in July: putting in place a joint approach to the licensing of mobile TV in order to accelerate the rollout of services and to encourage innovative business models; making available spectrum for these services, possibly in the UHF frequency band; and promoting the use of DVB-H as the mobile TV standard for Europe. Next steps will now include the preparation of guidelines for authorisation procedures and the addition of DVB-H to the official list of standards whose use all 27 EU Member States have to support and encourage. This proactive European strategy for mobile TV aims at giving European consumers the benefits of television everywhere and anytime, as is increasingly the case in Asia and the US. It also gives content creators, broadcasters, service providers and hardware manufacturers the certainty they need to roll-out mobile TV services across Europe in 2008.