What do Milka, Bridgestone and Versace have in common? They all chose the newly created ".eu" as the Top Level Domain (TLD) for their online web presence. During the past two years, businesses, NGOs and EU residents have secured over 2.8 million European internet identities, making .eu, at its second birthday today, the fourth most popular Top Level Domain in Europe and the ninth worldwide. By promoting an online identity that is distinctly European, .eu helps citizens and businesses to reap the full benefits of the single market and the freedoms that this provides.