Today I “attended” a webinar on online strategy hosted by the New Organizing Institute. The presenter was Michael Silberman, a partner and co-founder of EchoDitto, a communications firm founded by the techies of the Howard Dean campaign. Below are Michael’s steps to building an online strategy. I’ve presented his ideas, which are aimed at American non-profits, and then given commentary on how the steps relate to grassroots activists in other countries. I’ve also added examples from international digital activism.
http://www.digiactive.org/2009/04/23/michael-silberman-creating-an-online-strategy/