As Facebook and other social networking sites explode in Eastern Europe, traditional media outlets are struggling to cash in on the trend
One of the oldest post-communist publications in Romania, with a history dating back to 1991, is the satirical weekly Academia Catavencu. It has always been a paragon of innovation, hailed for its bold investigative reports, witty political commentaries, and funny photo collages mocking politicians and celebrities. The paper, whose slogan is "Our readers are smarter than theirs," is these days at the forefront of digital innovation. It is the Romanian brand with the highest number of friends on the international social network Facebook, more than 5,500, according to August data from the online marketing agency Standout.
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