Following a partnership with Federated Media, content management system WordPress will launch a service allowing its bloggers to monetize their content. The new WordAds program allows display advertising to integrate with a blogger's content, even if they're not using the WordPress' premium service. "We wanted to approach the ad side in a way that still allows bloggers to focus on editorial and marketing," says WordPress' Jon Burke
http://venturebeat.com/2011/11/29/wordpress-wordads-advertising/