Online fashion is big business. The sector has become one of the
largest in ecommerce today, as both retailers and consumers have
embraced the digital channel for selling/purchasing fashion items of all
kinds.
This is no different in Russia, where Yandex reports that
about 2.4 million searches are carried out each day about clothes, shoes
or accessories. On Yandex alone!
The leading Russian search
company is now tapping into this lucrative market by offering a service,
which enables users to compare and purchase clothes and footwear
online. The new service, dubbed Garderobe
(Wardrobe would be the English equivalent), is part of the company’s
broader and hugely popular price aggregation service, Yandex Market,
whose monthly audience exceeds 13 million. Yandex.Market was launched in
2000 and has since evolved into a marketplace with more than 48 million
price suggestions in 300 categories from around 11,000 e-retailers.
This makes it the biggest of its kind in Russia and the CIS.
http://www.multilingual-search.com/yandex-garderob-new-business-opportunity-for-online-fashion-retailers/25/09/2012/