Yahoo has partnered with Media.net to launch an ad
network for Web publishers that will compete against Google's AdSense
and similar services. The service, called Yahoo Bing Network Contextual Ads, will place ads on
the websites of participating publishers, choosing the ads based on the
context of the Web pages. Media.net will be in charge of the technology, business operations and
relationships with publishers, while Yahoo will do the same for
advertisers, the companies said Thursday. The service is aimed at websites that publish premium content and, for
now, that get most of their traffic from the U.S., Canada and the U.K.
According to the companies, publishers can start running ads "in
minutes" via the self-serve platform, which gives them options about the
size and "skin" of the ads. Through the use of keywords, publishers can influence the ads the
service picks for any particular Web page, and they can also block
certain ads and topics from appearing on their websites. The ads from the Yahoo-Media.net network can be run alongside ads from
other providers, and they can also be optimized for iOS, Android and
BlackBerry mobile devices. Participation in the service also includes service support for
publishers.
http://www.ejc.net/media_news/yahoo_partners_with_media.net_for_publisher_ad_network/
