by Danuta Pavilenene
AS Ekspress Grupp's subsidiary Delfi has agreed on the purchase of one of the oldest and best known brands in the field of classifieds in Lithuania Alio reklama. Alio brand first appeared on the market 22 years ago and is one of the best recognized brands on the market, Ekspress Grupp said.
Together with news portals and local social networks, the segment of classifieds is one of the most popular categories among the internet users in Lithuania. This acquisition is a new strong step in strengthening Delfi's leading position on Lithuanian internet market, informs LETA/ELTA.
Alio project also opens significant new revenue stream – classifieds paid by users.
Together with alio.lt, Delfi Lithuania takes over the trademark of autorinka.lt which, in the future, will allow potential development of a separate brand of classifieds dedicated for cars.
http://www.baltic-course.com/eng/good_for_business/?doc=64942