Instagram, which spurred suspicions this week that it would
sell user photos after revising its terms of service, has sparked
renewed debate about how much control over personal data users must give
up to live and participate in a world steeped in social media.
In forcefully establishing a new set of usage terms, Instagram, the
massively popular photo-sharing service owned by Facebook Inc, has
claimed some rights that have been practically unheard of among its
prominent social media peers, legal experts and consumer advocates say.
Users who decline to accept Instagram's new privacy policy have one
month to delete their accounts, or they will be bound by the new terms.
Another clause appears to waive the rights of minors on the service. And
in the wake of a class-action settlement involving Facebook and privacy
issues, Instagram has added terms to shield itself from similar
litigation. All told, the revised terms reflect a new, draconian grip over user
rights, experts say. Instagram's new policies, which go into effect January 16, lay the
groundwork for the company to begin generating advertising revenue by
giving marketers the right to display profile pictures and other
personal information such as who users follow in advertisements.
The new terms, which allow an advertiser to pay Instagram "to display
your username, likeness, photos (along with any associated metadata)"
without compensation, triggered an outburst of complaints on the Web on
Tuesday from users upset that Instagram would make money from their
uploaded content. The uproar prompted a lengthy blog post from the company to "clarify"
the changes, with CEO Kevin Systrom saying the company had no current
plans to incorporate photos taken by users into ads.
http://www.ejc.net/media_news/instagram_tests_new_limits_in_user_privacy/