News
sites are the third biggest traffic driver to other news sites, a new reporthas
found. The first monthly 'authority report' was published by analytics platform
Parse.ly. The report "takes a look at the state of the industry as
assessed from our analytics data spanning 5 billion page views per month",
John Levitt from Parse.ly told Journalism.co.uk by email. The research analysed
data from "hundreds of online news publishers", all of which are
Parse.ly clients, and found, perhaps unsurprisingly, that Google was the top
driver of traffic in July, followed by Facebook