According to the study conducted by Estonian-based MTÜ Baltic Internet Policy Initiative (BIPI), 566 YouTube channels associated with Latvia have over 1 billion views (1,097,797,827 views).
Using BuzzSumo’s YouTube influencer feature BIPI have found the top 20 Latvian YouTube influencers, by views and subscribers.
Top20 by views:
| Name | Views | ||
| 1 |  |
XboxGamerK | 243 018 755 |
| 2 |  |
Tobu | 210 739 310 |
| 3 |  |
Lauris Reiniks | 81 135 403 |
| 4 |  |
Первый Балтийский канал | 50 284 311 |
| 5 |  |
FunFaceTV | 36 516 433 |
| 6 |  |
Dons Latvia | 35 012 433 |
| 7 |  |
Techscrew | 33 404 051 |
| 8 |  |
robyworks | 24 454 531 |
| 9 |  |
TheYamiks | 21 940 677 |
| 10 |  |
manslmt | 17 759 887 |
| 11 |  |
New Trap Beats & Rap Instrumentals - KMBeats | 15 497 803 |
| 12 |  |
Samsung Latvia | 14 573 355 |
| 13 |  |
airBaltic | 10 532 983 |
| 14 |  |
Chris Wess Official | 10 219 265 |
| 15 |  |
Alinka Silverinka | 9 881 475 |
| 16 |  |
Transleiteris | 9 452 311 |
| 17 |  |
AuliEtnotranss | 9 222 905 |
| 18 |  |
Voice of Armwrestling | 8 901 804 |
| 19 |  |
thesoundpoetsmusic | 8 673 934 |
| 20 |  |
Uldons TV | 8 187 282 |
Top20 by subscribers:
| Name | Subscribers | ||
| 1 | |
Tobu | 1 050 000 |
| 2 | |
XboxGamerK | 782 000 |
| 3 | |
robyworks | 151 000 |
| 4 | |
TheYamiks | 92 000 |
| 5 | |
Первый Балтийский канал | 90 400 |
| 6 | |
FunFaceTV | 90 000 |
| 7 | |
Alinka Silverinka | 85 200 |
| 8 | |
Lauris Reiniks | 73 400 |
| 9 | |
Uldons TV | 62 900 |
| 10 |  |
MadamFromRiga | 61 900 |
| 11 | |
Techscrew | 56 600 |
| 12 |  |
Smells Like The 90s | 45 700 |
| 13 | |
Voice of Armwrestling | 41 900 |
| 14 | |
New Trap Beats & Rap Instrumentals - KMBeats | 38 900 |
| 15 |  |
Ametist | 38 200 |
| 16 | |
AuliEtnotranss | 36 400 |
| 17 |  |
bgcentrs | 31 900 |
| 18 |  |
artbeauty.lv | 31 300 |
| 19 |  |
Lena Yari | 29 500 |
| 20 | |
Dons Latvia | 28 400 |
The researchers point out that YouTube is the second most popular social network in the world. YouTube makes it possible to have a popular channel for both large media holdings and individual bloggers. Bloggers can become influential influencers and be attractive to brands.
