Information Policy

What international brands need to know about selling online in Poland

By Rafael Moucka Founder and CEO, Positive Power

It’s one of Europe’s fastest-growing e-commerce markets, and the Polish economy is strong. But brands entering Poland must offer local payment systems, and there are a few other things they should know that will make entry easier.

Continue reading "What international brands need to know about selling online in Poland" »

Some 40% of Romanian consumers expect to increase their online shopping spending, from the current average value of a shopping basket of RON 470 (some EUR 106).

by Mark Walsh

Facebook has begun testing the use of a "Buy" button in news feed ads and page posts. To help ensure privacy and security, Facebook said none of the credit or debit card information people provide when completing a transaction will be shared with other advertisers, and users can choose whether they want to save payment information for future purchases.

Source: http://www.mediapost.com/publications/article/230260/facebook-confirms-testing-buy-button-in-ads.html

by Grant Gross

The U.S. House of Representatives has voted to permanently extend a ban on Internet access taxes that Congress has temporarily extended three times over the past 16 years.

The House, in a voice vote Tuesday, passed the Permanent Internet Tax Freedom Act, over the objections of some Democrats. In addition to permanently banning states and local governments from taxing Internet access, the bill would ban any other form of Internet-only taxes, although its aimed primarily at taxes on Internet access service.

By Alex Kantrowitz

If digital publishers thought they had native advertising all to themselves, they may want to think again.

Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that powers ecommerce reviews and owns an ecommerce-focused ad business as well.

How much do Romanians spend on online shopping?

Some 40% of Romanian consumers expect to increase their online shopping spending, from the current average value of a shopping basket of RON 470 (some EUR 106).

Facebook Confirms Testing Buy Button In Ads

by Mark Walsh

Facebook has begun testing the use of a "Buy" button in news feed ads and page posts. To help ensure privacy and security, Facebook said none of the credit or debit card information people provide when completing a transaction will be shared with other advertisers, and users can choose whether they want to save payment information for future purchases.

Source: http://www.mediapost.com/publications/article/230260/facebook-confirms-testing-buy-button-in-ads.html

U.S. House approves permanent ban on Internet access taxes

by Grant Gross

The U.S. House of Representatives has voted to permanently extend a ban on Internet access taxes that Congress has temporarily extended three times over the past 16 years.

The House, in a voice vote Tuesday, passed the Permanent Internet Tax Freedom Act, over the objections of some Democrats. In addition to permanently banning states and local governments from taxing Internet access, the bill would ban any other form of Internet-only taxes, although its aimed primarily at taxes on Internet access service.

Native Advertising Comes to E-Commerce

By Alex Kantrowitz

If digital publishers thought they had native advertising all to themselves, they may want to think again.

Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that powers ecommerce reviews and owns an ecommerce-focused ad business as well.