In 2008, the Commission adopted a policy paper on creative content online - building on a 2006 consultation process and launching further measures to support the cross-border delivery of online content.
It proposes 2 main measures:
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a new public consultation to prepare a recommendation on creative content online.
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a new stakeholder discussion group - the "Content online platform" - which will look at forthcoming challenges.
and identifies 4 main areas requiring EU action:
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availability of creative content - if online content services are to develop, more good content is needed, actively licensed and accurately priced for use via the new platforms.
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multi-territory licensing of creative content - the lack of multi-country copyright licences makes it difficult for online content to fully benefit from potential access to the entire EU market.
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digital rights management systems (DRMs) - these technologies, often used to restrict access to high-value content (e.g. sports and movies), need to be made more interoperable, i.e. designed to work with all types of hard- and software.
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piracy / unauthorized file-sharing - cooperation is needed between service providers, producers and consumers, to:
- ensure an adequate online supply of easily available and attractive content
- adequately protect copyrighted works
- raise awareness that copyright secures a legitimate reward for producers.
http://www.ibls.com/internet_law_news_portal_view.aspx?s=sa&id=1525