Information Policy

MDIF expands its African media portfolio with investment in mobile news agency Scrolla

South African news startup Scrolla is the latest media company to secure equity investment from Media Development Investment Fund (MDIF). The mobile-first publisher specialises in a blend of high-quality, tabloid-style news and investigations.

GroupM partners with Choreograph to expand Audience Origin to 12 African markets

GroupM SSA and WPP’s Choreograph have announced the expansion of proprietary Audience Origin data service into 12 markets in Africa. The move is in response to a growing need from clients for better data quality and insights around consumer attitudes, preferences and behaviour.

Nielsen rolls out ID resolution system

Nielsen has announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. The company says that thus new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimise their spend and prove the impact of advertising.

Ipsos buys tech company Fistnet

Ipsos has acquired Croatian company Fistnet d.o.o, developer of digital audience measurement platform Dotmetrics.

Media measurement startup HyphaMetrics launches

US – Former Comscore and GroupM executives have launched media metrics technology company HyphaMetrics with pre-seed round funding of $2m.