Information Policy

GCC association launches cross-media measurement initiative

ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

To address the urgent need for independent and accountable cross-media measurement in the Gulf region, the Advertising Business Group (ABG) recently launched a cross-industry initiative that seeks to develop a transparent and robust mechanism for cross-media measurement.

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Chrome browser will make third-party cookies obsolete after calls to boost web privacy

3rd party cookies are blocked by some of the top browsers. Privacy regulations, such as GDPR or CCPA, make advertisers think twice before they use audience data for targeting. On the other hand, the programmatic market is growing fast all over the world, and this trend will continue in the following years, according to Zenith. So, should marketers be really worried about using cookies or keep calm and do programmatic? Let’s check facts and distinguish myths from reality.

Foursquare, after 10 years in business, made its first ever acquisition this month: it bought foot-traffic measurement firm Placed from Snap Inc., financed by a new $150 million investment round in Foursquare.

Google is using a “surreptitious mechanism” to leak personal data to advertisers, according to new evidence presented to the Irish Data Protection Commission as part of an ongoing investigation.

Google to phase out most invasive internet tracking

Chrome browser will make third-party cookies obsolete after calls to boost web privacy

3rd party cookies and post-cookies advertising - fact check

3rd party cookies are blocked by some of the top browsers. Privacy regulations, such as GDPR or CCPA, make advertisers think twice before they use audience data for targeting. On the other hand, the programmatic market is growing fast all over the world, and this trend will continue in the following years, according to Zenith. So, should marketers be really worried about using cookies or keep calm and do programmatic? Let’s check facts and distinguish myths from reality.

How Foursquare reinvented itself as an enterprise play—and might IPO soon

Foursquare, after 10 years in business, made its first ever acquisition this month: it bought foot-traffic measurement firm Placed from Snap Inc., financed by a new $150 million investment round in Foursquare.

Google siphoning personal data to advertisers, new evidence suggests

Google is using a “surreptitious mechanism” to leak personal data to advertisers, according to new evidence presented to the Irish Data Protection Commission as part of an ongoing investigation.